What Counts as a View on Instagram Videos?

Are you curious about how Instagram counts views on videos? Understanding what counts as the number of views on Instagram can help you gauge the success of your video content and optimize your social media strategy.

In this article, we will dive into the world of Instagram views and explore the different factors that influence video views on the platform.

Understanding Instagram Views

Before we explore how Instagram counts views, let’s clarify what exactly is considered a view on the platform.

On Instagram, a view is counted when a user watches a video for a specific duration. However, the exact duration required for a view to be counted may vary depending on the type of video.

How Instagram Counts Views

Instagram uses different algorithms to count views on various types of videos. Let’s take a closer look at how views are counted on different video formats:

1. Views on Instagram Feed Videos

For videos posted on the Instagram feed, a view is counted when the video plays for at least three seconds.

This means that if a user scrolls past a video without watching it for three seconds, it won’t be counted as a view.

2. Views on Instagram Stories Videos

In the case of those who view your Instagram Stories, a view is counted as soon as the video starts playing. Unlike feed videos, there is no specific duration requirement for a view to being counted on Stories.

3. Views on Instagram IGTV Videos

IGTV videos, which are longer-form videos on Instagram, count a view when the video has been watched for at least three seconds.

Similar to feed videos, the user needs to watch the video for a minimum duration for it to be considered a view.

4. Views on Instagram Reels Videos

Instagram Reels, the platform’s short-form video feature, also counts a view when the video has been watched for at least three seconds.

This duration requirement ensures that users engage with the content before it’s counted as a view.

Factors Affecting Video Views

Now that we understand how views are counted on Instagram, let’s explore some factors that can affect the number of views your videos receive:

  1. Content quality: High-quality and engaging videos are more likely to attract views and keep users watching.
  2. Hashtags and captions: Using relevant hashtags and compelling captions can increase the discoverability of your videos, leading to more views.
  3. Timing and frequency: Posting videos at times when your target audience is most active on Instagram can boost views. Additionally, maintaining a consistent posting schedule can help retain viewers.
  4. Engagement and interaction: Encouraging viewers to like, comment, and share your videos can increase their reach and visibility, potentially attracting more views.
  5. Promotion and cross-promotion: Promoting your videos on other social media platforms or collaborating with influencers can expose your content to a wider audience, resulting in more views.

Strategies to Increase Video Views

If you’re looking to increase the number of views your Instagram videos receive, here are some effective strategies:

  • Create high-quality and engaging content that resonates with your target audience.
  • Use relevant hashtags and captions to make your videos discoverable.
  • Collaborate with influencers or partner with other brands to expand your reach.
  • Encourage viewer engagement by asking questions, running contests, or hosting live sessions.
  • Analyze the performance of your videos and make adjustments based on viewer feedback and preferences.

Importance of Video Views on Instagram

Video view play a crucial role in determining the success of your video content on Instagram. Higher view counts indicate that your videos are being watched and appreciated by your audience.

This can lead to increased brand visibility, engagement, and even potential business opportunities.

In the competitive landscape of social media, where attention spans are short. Capturing viewers’ interest and earning their views is an essential goal for content creators and businesses alike.


In conclusion, understanding what counts as a view on Instagram videos is vital for measuring the success of your content and optimizing your social media strategy.

With different requirements for views on feed videos, Stories, IGTV, and Reels. It’s essential to create engaging videos that capture users’ attention and encourage them to watch for at least the minimum duration.

By implementing effective strategies to increase video view and considering factors like content quality, engagement, and promotion, you can enhance the visibility and impact of your Instagram videos.

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